The moderns confused products with processes. They believed that the production of bureaucratic rationalization presupposed rational bureaucrats; that the production of universal science depended on universalist scientists; that the production of effective technologies led to the effectiveness of engineers; that the production of abstraction was itself abstract; that the production of formalism was itself formal. We might just as well say that a refinery produces oil in a refined manner, or that a dairy produces butter in a butterly way! The words ‘science’, ‘technology’, ‘organization’, ‘economy’, ‘abstraction’, ‘formalism’, and ‘universality’ designate many real effects that we must indeed respect and for which we have to account. But in no case do they designate the causes of these same effects. These words are good nouns, but they make lousy adjectives and terrible adverbs. Science does not produce itself scientifically any more than technology produces itself technologically or economy economically.✧ Bruno Latour, We Have Never Been Modern
“The strongest guard is placed at the gateway to nothing. . . . Maybe because the condition of emptiness is too shameful to be divulged.”✧ F. Scott Fitzgerald, Tender is the Night
What is new is not that the world lacks meaning, or has little meaning, or less than it used to have; it is that we seem to feel an explicit and intense daily need to give it meaning: to give meaning to the world, not just some village or lineage. This need to give meaning to the present, if not the past, is the price we pay for the overabundance of events corresponding to a situation we could call “supermodern” to express its essential quality: excess.
♦ Marc Augé, Non-Places