When the real is no longer what it was, nostalgia assumes its full meaning. There is a plethora of myths of origin and of signs of reality—a plethora of truth, of secondary objectivity, and authenticity. Escalation of the true, of lived experience, resurrection of the figurative where the object and substance have disappeared. Panic-stricken production of the real and of the referential, parallel to and greater than the panic of material production: this is how simulation appears in the phase that concerns us—a strategy of the real, of the neoreal and the hyperreal that everywhere is the double of a strategy of deterrence.
♦ Jean Baudrillard, “The Precession of Simulacra”
There is an essence of nostalgia that haunts even the most immediate experience in this vast projection, what constitutes reality. Even as it is happening, life calls out for its own recall; to the moment that we are self-consciously viewing in the moment; to the experience directly analogous to a mediated representation; and the proof is we are not satisfied. We mourn the lost event. It announces a hollow promise, and there is doubt even in the heart of it—if it has a heart—a suspicion that what we have is not true, that we are divorced from, and sold on, a facsimile.
A great panic infuses the search for authenticity that drives a modern lifestyle. We seem to know that what we are up to is superimposed onto the surface of something real, an unmediated interaction that thrums with unknown pleasures and traumas, sealed away by corporate projects of standard production, of expiation engineering, the commodification of the genteel. But Baudrillard wonders if there really is something that actually remains below the simulated. We have perhaps gone too far beyond the originary creation that spawned our faculties of projection. We long for the return of the real every time we are told that we get it, and it feels like a cheap, marketed mediation between what you identify as yourself and the overwrought narratives that bombard that identity. How is life supposed to happen in the hyperreal?